02.07.20 - 02.14.20
Andrea Guth Vega
An ecosystem of products that help people experiencing domestic abuse escape cleanly and safely from their abuser and begin on a path towards recovery. Den includes the preparation app, a den placement home, home security devices, and an emergency 911-Keychain.
Start-Up is a week-long design sprint hosted by FLUX - the UX club in collaboration with SCADpro. Student teams were given seven days to fully develop and flush out a startup idea and pitch it to industry professionals, from companies such as IBM, Google, and Adobe. My team made it into the final four and placed 2nd overall. Our concept focused on a platform that helps women of domestic abuse escape cleanly and safely from their abuser and begin on a path towards recovery.
Leaving an abusive situation is not an easy or simple task for a victim. It is confusing, scary, dangerous and often times takes more than one attempt. During these several attempts to leave, victims are in the most danger and lack the clarity, stability, and safety to leave cleanly and safely. The fact is, up to 75% of abused women who are murdered are killed after they leave their partners. Den provides an ecosystem of products that help victims of domestic abuse escape cleanly and safely from their abuser and begin on a path towards recovery. The Den ecosystem includes a preparation app, Den placement home, home security devices, and an emergency 911 - keychain.
The Den ecosystem provides victims of domestic abuse everything they will need for every step of their journey. From building the confidence to leave, collecting all important items, 24/7 security, and temporary living locations, Den is here for you every step of the way. Den’s ecosystem consists of 3 main components, the Den app, Securitas mobile and long term security systems, and Den homes.
The Den app serves as the main hub during your transition. With comprehensive lists, security and risk assessments, and resource connections, the den app keeps everything in one place. Due to the danger of abusive relationships, we designed our app to remain subtle and have the ability to switch to an ‘alias’ layout instantly with a simple swipe.
With partners Securitas, Den provides security monitoring systems for both users and the Den secure transitional homes. Once the user is established in a safe location after the transitional period they can continue the secure monitoring with 3 levels of subscriptions.
The Den emergency key-chain provides mobile security for users. The keychain is designed to be subtle for chance encounters and easily triggered with only one finger. Once they keychain is triggered, the police and the listed emergency contacts will be notified and sent to your location based on the GPS tracking embedded in the device.
Den homes serve as an interim location for our users to stay while getting back on their feet. The purpose of a Den home is to provide a location that is unknown to the abuser and family members to eliminate the risk of abusers finding the victim's location once they have left. 60.8% of female domestic violence victims reported being stalked by a current or former intimate partner, with Den homes we aim to lower this percentage, giving these users a path to recovery.